NEFMA 2026 Spring CONFERENCE AGENDA
May 14-15 | Omni Mt. Washington Resort, Bretton Woods, NH
*Schedule subject to change
DAY 1: THURSDAY, MAY 14TH
7:30 AM - 5:00 PM
7:30 am - 8:30 am
8:30 AM - 8:45 AM
8:50 AM - 9:40 AM
REGISTRATION OPEN
BREAKFAST & NETWORKING WITH EXHIBITORS
WELCOME AND CONFERENCE OPENER
SPEAKER: Kerri Madnick, President, NEFMA
Using Brand to Blur the Lines of the Traditional Marketing Funnel
SPEAKER: Michael Panagako
10:10 AM - 11:00 am
Mastering Marketing ROI: How to Prove Value and Drive Bank Growth
SPEAKER: Dean DeCarlo
11:45 am - 12:55 pm
LUNCH & NETWORKING WITH EXHIBITORS
1:00 PM - 2:30 PM
Interactive Workshop with HMC Advertising
SPEAKER: Tom Hickey, Tom Holmes, HMC Team
3:05 PM - 3:55 PM
A Brand Story from the Inside Out. The 3 A’s: Awareness, Alignment, and Activation.
SPEAKER: Kelly Doherty
4:00 pm - 5:00 pm
Keynote Session
SPEAKER: Jim Perry
5:30 PM - 7:00 pm
COCKTAIL RECEPTION & NETWORKING
DAY 2: FRIDAY, MAY 15TH
7:45 AM - 8:45 am
8:45 AM - 8:55 am
BREAKFAST & NETWORKING WITH EXHIBITORS
WELCOME REMARKS
SPEAKER: Kerri Madnick, President, NEFMA
9:00 am - 10:00 am
POwer Session
The AI Impact on SEO and Search Behavior
SPEAKER: Ryan Young
Strategic Social Content for Financial Marketers: Driving Trust, Engagement & Growth
SPEAKER: Jordyn Swanson
10:30 am - 11:20 am
Family Networking: The Most Overlooked Marketing Engine in Banking
SPEAKER: Carie Kelly & Emily Cisek
11:20 aM - 12:10 PM
Reaching Gen Z (and Looking Ahead to Gen Alpha): Channels, Behaviors, and Practical Playbooks for Engaging the Next Generation
SPEAKER: Tom Stirling
12:10 pm - 12:25 PM
CLOSING REMARKS
SPEAKER: Kerri Madnick, President, NEFMA