Board & Committees
Incoming 2025-2026 Board of Directors
NEFMA is proud to present the nominations for the 2025-2026 Board of Directors. The board will formally be approved and inducted at the 2025 Spring Conference in Portland, ME.
The NEFMA Board of Directors is composed of an active and enthusiastic group of financial marketing professionals. Looking to get more involved? Email office@nefma.org for inquiries.
EXECUTIVE COMMITTEE
KERRI MADNICK
PRESIDENT
VP, Marketing Product Manager
Middlesex Savings Bank
Natick, MA
Vickie Routhier
VICE PRESIDENT
Chief Marketing Officer
River Run Bancorp
Haverhill, MA
Jamie Conaghan
PAST PRESIDENT
SVP, Marketing & Digital
Main Street Bank
Marlborough, MA
JEFFREY WARD
TREASURER
SVP Business Development
Winbrook
Billerica, MA
Stephanie Dennehy
SECRETARY
EVP, Chief Marketing Officer
Cape Cod 5
Hyannis, MA
KAREN MARRYAT
CLERK
SVP, Chief Marketing Officer
Needham Bank
Needham, MA
DIRECTORS
SHELLEY REGIN
Chief Marketing & Community Relations Officer
Country Bank
Ware, MA
KAREN BENEDETTI
SVP of Marketing
The Savings Bank
Wakefield, MA
PETE STACKPOLE
President
Stackpole Partners
Newburyport, MA
LOUISE NESTOR
Director of Marketing
Connex Credit Union
North Haven, CT
Gabby Brondalski
Marketing Assistant
Sundin Marketing
Sherborn, MA
Tory Bird
Sr. Manager, Marketing & Strategic Products
COCC
Southington, CT
Sean Bannon
VP of Sales
WordCom
Ellington, CT
SONIA MAHNOT
VP/Director, Marketing
Webster Five
Auburn, MA
ALISON BRIGHAM
AVP Brand Experience & Community Impact
Lee Bank
Lee, MA
NEFMA COMMITTEES ARE THE HEART OF THE ORGANIZATION.
These hard-working collaborative groups are made up of NEFMA members who volunteer their time and talent to help grow, enhance and provide value to the group. All NEFMA members are encouraged to participate in a NEFMA Committee. For more information about specific Committees, email a Committee Chair (contact information below). For general inquiries, email office@nefma.org or call 978-250-9847.
Guides the strategic communications of the association including outreach to members, prospective members, and other key stakeholders. Committee meets biweekly.
- Create annual content calendar
- Deliver interviews and content through execution of content calendar
- Manage NEFMA communications based on information provided by other NEFMA committees
- Suggest content ideas to engage NEFMA members and prospective members
- Source and identify PR opportunities
- Review and approve all communications including press releases, emails, and social media content
Chair:
Kerri Madnick, Middlesex Savings Bank | kerri.madnick@middlesexbank.com
Members:
Barb Curto, Chelsea Groton bank
Jessica Holden, People’s Credit Union
Kathleen Rogler, Navigant Credit Union
Plan NEFMA’s Fall and Spring Conferences. Committee meets biweekly.
- Conference site selections
- Identify meeting policies, themes, and topics
- Determine event logistics and timelines
- Identify potential speakers
- Determine ticket pricing and sponsorship packages to align with overall strategy
- Outline budget and identify possible event giveaways and marketing collateral
Co-Chairs:
Vickie Routhier, Newburyport Bank | vrouthier@newburyportbank.com
Jennifer Demers, Franklin Savings Bank (NH) | jennifer.demers@fsbnh.bank
Members:
Stephanie Dennehy, Cape Cod Five
Karen Benedetti, The Savings Bank
Cara Crochier, Hometown Financial Group
Kate Sullivan, The Cooperative Bank
Sonia Mahnot, Webster 5
Gabby Grondalski, Sundin Marketing
Ally Houghton, The Savings Bank
Karen Marryat, Needham Bank
Dan Szabo, eFraud Prevention
Sean Bannon, WordComm Inc
Jamie Conaghan, Main Street Bank
Plan NEFMA’s Annual Awards Show. Committee meets monthly.
- Award Show site selection
- Determine nomination logistics including categories, and pricing
- Determine event logistics including timeline, sponsorship packages, and pricing
- Identify potential speakers and emcee
- Identify potential judges
- Outline budget and identify event giveaways and marketing collateral
- Review and approve materials, presentations, videos, and awards
Chair:
Shelley Regin, Country Bank | sregin@countrybank.com
Members:
Louise Nestor, Connex Credit Union
Molly Pastore, Navigant Credit Union
Sean Tracey, Sean Tracey Associates
Pete Stackpole, Stackpole
Alison Brigham, Lee Bank
Promote the ongoing engagement of NEFMA members, prospective members, and lost members. Committee meets 6 times per year.
- Develop and maintain ongoing membership prospect list
- Develop annual membership drive including communication plan and timeline
- Identify and assign outreach activities on behalf of the Board
- Develop overall sponsorship strategy
- Propose membership dues structure to Board
Chair:
Jeff Ward, Winbrook | jward@winbrook.com
Members:
Kerri Madnick, Middlesex Savings Bank
Louise Nestor, Connex Credit Union
Shelley Regin, Country Bank