Board & Committees
Why Join?
The NEFMA Board of Directors is composed of an active and enthusiastic group of financial marketing professionals. As a Director, you will have the opportunity to make decisions that will help grow the New England Financial Marketing Industry.
Email office@nefma.org for inquiries.
EXECUTIVE COMMITTEE
JAMIE CONAGHAN
PRESIDENT
VP Marketing
Main Street Bank, Marlborough, MA
SHELLEY REGIN
PAST PRESIDENT
SVP, Marketing
Country Bank, Ware, MA
KERRI MADNICK
VICE PRESIDENT
Market Product Manager
Middlesex Savings Bank, Natick, MA
JEFFREY WARD
TREASURER
SVP Business Development
Winbrook, Billerica, MA
VICKIE ROUTHIER
SECRETARY
VP Senior Marketing Manager
Cambridge Savings Bank, Waltham, MA
KAREN MARRYAT
CLERK
SVP, Chief Marketing Officer
Needham Bank, Needham, MA
DIRECTORS
ALISON BRIGHAM
Marketing Manager
Lee Bank, MA
KAREN BENEDETTI
SVP of Marketing
The Savings Bank, Wakefield, MA
CARA CROCHIER
VP, Marketing Officer
BankESB
STEPHANIE DENNEHY
EVP, Chief Marketing Officer
Cape Cod 5
SONIA MAHNOT
VP
Marketing Webster Five
LOUISE NESTOR
Director of Marketing
Connex Credit Union, North Haven, CT
MOLLY PASTORE
AVP, Marketing Manager
Navigant Credit Union, Smithfield, RI
PETE STACKPOLE
President
Stackpole, Newburyport, MA
NEFMA COMMITTEES ARE THE HEART OF THE ORGANIZATION.
These hard-working collaborative groups are made up of NEFMA members who volunteer their time and talent to help grow, enhance and provide value to the group. All NEFMA members are encouraged to participate in a NEFMA Committee. For more information about specific Committees, email a Committee Chair (contact information below). For general inquiries, email office@nefma.org or call (413) 285.8619.
Guides the strategic communications of the association including outreach to members, prospective members, and other key stakeholders. Committee meets biweekly.
- Create annual content calendar
- Deliver interviews and content through execution of content calendar
- Manage NEFMA communications based on information provided by other NEFMA committees
- Suggest content ideas to engage NEFMA members and prospective members
- Source and identify PR opportunities
- Review and approve all communications including press releases, emails, and social media content
Chair:
Alison Brigham, Lee Bank | abrigham@leebank.com
Members:
Barb Curto, Chelsea Groton Bank
Isla Dickerson, Bangor Savings Bank
Maja Sudar, MassLive
Jessica Lindsey, Solidus
Kate O'Neil, Enterprise Bank
Molly Pastore, Navigant Credit Union
Susan Bachman, AMS
Plan NEFMA’s Fall and Spring Conferences. Committee meets biweekly.
- Conference site selections
- Identify meeting policies, themes, and topics
- Determine event logistics and timelines
- Identify potential speakers
- Determine ticket pricing and sponsorship packages to align with overall strategy
- Outline budget and identify possible event giveaways and marketing collateral
Co-Chairs:
Vickie Routhier, Cambridge Savings Bank | vrouthier@cambridgesavings.com
Jennifer Demers, Franklin Savings Bank (NH) | jennifer.demers@fsbnh.bank
Members:
Stephanie Dennehy, Cape Cod Five
Karen Benedetti, The Savings Bank
Cara Crochier, Hometown Financial Group
Kate Sullivan, The Cooperative Bank
Sonia Mahnot, Webster 5
Kristin Sundin Brandt, Sundin Partners
Ally Houghton, The Savings Bank
Karen Marryat, Needham Bank
Dan Szabo, eFraud Prevention
Sean Bannon, WordComm Inc
Jamie Conaghan, Main Street Bank
Plan NEFMA’s Annual Awards Show. Committee meets monthly.
- Award Show site selection
- Determine nomination logistics including categories, and pricing
- Determine event logistics including timeline, sponsorship packages, and pricing
- Identify potential speakers and emcee
- Identify potential judges
- Outline budget and identify event giveaways and marketing collateral
- Review and approve materials, presentations, videos, and awards
Chair:
Shelley Regin, Country Bank | sregin@countrybank.com
Members:
Liz Hummel, Image 4
Louise Nestor, Connex Credit Union
Molly Pastore, Navigant Credit Union
Sean Tracey, Sean Tracey Associates
Pete Stackpole, Stackpole
Promote the ongoing engagement of NEFMA members, prospective members, and lost members. Committee meets 6 times per year.
- Develop and maintain ongoing membership prospect list
- Develop annual membership drive including communication plan and timeline
- Identify and assign outreach activities on behalf of the Board
- Develop overall sponsorship strategy
- Propose membership dues structure to Board
Chair:
Jeff Ward, Winbrook | jward@winbrook.com
Members:
Kerri Madnick, Middlesex Savings Bank
Louise Nestor, Connex Credit Union
Shelley Regin, Country Bank