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2017 Award Categories
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Award Categories

Creative Assets

This is your chance to show off your best individual creative asset. Whether it's print, television, PR, or an overall branding campaign, NEFMA wants to hear about your strategic vision, execution and notable results.

  • Direct Mail
  • Event
  • Print
  • Radio
  • TV
  • Outdoor Advertising
  • Public Relations
  • Overall Brand Campaign
  • Contest
  • In Branch Marketing
  • Onboarding/Welcome Kit Design
  • Customer Service Initiative


Digital campaigns are on the rise. NEFMA wants to know what your financial institution is doing differently to keep up with new demands for digital marketing tactics. Show our judges how you're using social media, mobile applications and web development to build and retain your customers.

  • Digital Video
  • Social Media
  • Website
  • Mobile App
  • eNewsletter
  • Landing Page/Microsite

Overall Community Service

NEFMA embraces community spirit. Let us know all of the fantastic things your financial institution -- and its employees -- are doing in support of your local community and its members.

Pitched and Ditched

Agencies, listen up! This is your chance to submit those creative campaign ideas that never came to fruition. While these concepts never made it to the execution phase, we want to see the creative thought process behind these pitched ideas.

Integrated Marketing Campaign

Some campaigns can't fit into just one category. Consider this category the place to show our judges a campaign that stretched across multiple creative assets for a full customer experience.