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2015 Winter Conference Speakers
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Kelly McDonald

Kelly McDonald is considered one of the nation’s top experts in marketing and consumer trends. Her client experience includes brands such as Toyota, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.
Kelly was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine. Advertising Age has twice named her company one of the top ad agencies in the U.S. She has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on and on Sirius/XM Radio.
She is the author of two bestselling books. Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book, titled “Crafting the Customer Experience for People Not Like You”, was #5 on the bestseller list for 2013.


Susan Shelby 

President & CEO, Rhino PR

Susan Shelby has driven public relations, marketing and communications programs across diverse industries, with a focus on professional services, for more than 20 years. Her expertise in media relations, strategic planning, crisis communications and relationship management achieves bottom-line results for some of the most successful professional service firms in the Boston area.

A full-service agency focused on meeting the unique needs of professional services firms, Rhino PR offers customized services based on each individual client’s goals and budget. With the active involvement of President & CEO Susan Shelby, FSMPS, CPSM on every account, and her polished support team of PR and marketing experts, Rhino PR delivers committed personal service that will support your existing communications staff or provide fully outsourced public relations and marketing services for long-term programs or short-term projects. For more information on how you can take charge of your PR and Marketing needs, please visit


Thales Teixeria

Assistant Professor, Harvard Business School

Thales Teixeira is an Assistant Professor at the Harvard Business School. He holds a Ph.D. in marketing from the University of Michigan. Before joining HBS, Professor Teixeira was an independent marketing consultant to technology and financial services companies. Professor Teixeria has presented to the top names in marketing including Disney, Coca Cola, Warner Brothers and Facebook.