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NEFMA Member Spotlight: Ross Silva

Posted By NEFMA, Saturday, September 14, 2013
Updated: Wednesday, November 20, 2013

Name: Ross Silva

Title:Marketing Manager

Financial Institution/Company:Navigant Credit Union

What I like best about my job:Working in the community. Type A personality constantly stuck behind a desk would not work out too well.

First job out of school:Marketing Coordinator at Credit Union Central Falls (now Navigant Credit Union).

The biggest challenge my company is facing in the coming year: Continuing the Credit Union’s core conversion. The project will take place throughout 2013 and it takes up a lot of resources.

If I had an unlimited budget this is how I would spend it: More TV advertising!

Marketing campaign I wish I had done:The Credit Union’s tagline is "Enjoy Life’s Journey.” I really wanted to give away a Dodge Journey lease in conjunction with a new branch opening. It wasn’t approved.

Why I joined NEFMA:I was looking for an alternative to other national organizations I had been uninvolved in.

Number of years as NEFMA member:4

What I like best about NEFMA:The locality and relevancy of the conferences and of course all the great people I’ve come to know.

When I'm not at work you can find me:Doing the daddy thing or golfing.

My favorite book I have read in the past year:I am more of a beach and magazine guy.

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NEFMA Member Spotlight: Sean Lydon

Posted By NEFMA, Thursday, June 13, 2013
Updated: Tuesday, November 19, 2013

Name: Meet Sean Lydon

Title: VP Retail Delivery

Financial Institution/Company:Washington Savings Bank

What I like best about my job:New challenges with campaign and product innovation.

First job out of school:Internal accountant with Liberty Mutual, the most boring job I ever had.

The biggest challenge my company is facing in the coming year:Convey the message, we exist and have a better offering than a "large” bank.

If I had an unlimited budget this is how I would spend it:Deliver rewards to our most profitable customers in the form of perks like dinners or free auto club memberships.

Marketing campaign I wish I had done:If we had mobile deposit before others, I think that would have been a great differentiator. But unfortunately our core processor only recently implemented it, so we missed that opportunity.

Why I joined NEFMA:The lectures were relevant to some challenges being experienced and the speakers had some credibility in their respective field.

Number of years as NEFMA member: 3 years.

What I like best about NEFMA:Every conference gives me 1 or 2 good ideas to bring back to the bank. Sometimes that comes from the speakers, sometimes from the networking.

When I'm not at work you can find me (fill in blank):At home playing with the kids.

My favorite book I have read in the past year:"Selling the Invisible" by Harry Beckwith. It completely changes some preconceptions of marketing intangible products like financial services.

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NEFMA Member Spotlight: Bill DeWitt

Posted By NEFMA, Wednesday, May 8, 2013
Updated: Tuesday, November 19, 2013

Name:Bill DeWitt

Title:Partner

Financial Institution/Company:HCC Marketing

What I like best about my job:Working with clients to solve their marketing challenges.

First job out of school:Deposit Product Manager at Fleet Financial Group. I actually had wanted to be a commercial lender growing up. The commercial lending program at Fleet was filled when I applied, but they offered me a position in Marketing.

The biggest challenge my company is facing in the coming year:Managing growth and staying on top of the ever-changing "media" landscape.

If I had an unlimited budget this is how I would spend it:I would do a lot of observational research to really understand why consumers make the decisions that they do. And then I would develop a campaign that spoke to those behaviors.

Marketing campaign I wish I had done:The original Volkswagen "Drivers Wanted" campaign with Cappuccino Girl. I joined Arnold Communications a year later so I saw the subsequent work from the inside, but that campaign made me really proud to own a Volkswagen.

Why I joined NEFMA:The ability to network with and learn from some really smart people.

Number of years as NEFMA member: 10 years.

What I like best about NEFMA:Learning from and sharing experiences with other members.

When I'm not at work you can find me (fill in blank):When you run a business, you are really always working, but I like to stay busy, so I have also gotten involved with some not-for-profits and local government. But there is absolutely nothing I enjoy more than spending time with my wife and three kids, be it our annual drive to Florida, a day at a swim meet or a family dinner. They are the reason I do everything else.

My favorite book I have read in the past year:Either "Great by Choice" by Jim Collins or "Predictably Irrational" by Dan Ariely.

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NEFMA Member Spotlight: Robyn LeBuff

Posted By NEFMA, Monday, April 8, 2013
Updated: Tuesday, November 19, 2013

Name: Robyn LeBuff

Title:Vice President, Marketing Team Leader

Financial Institution/Company:Kennebunk Savings.

What I like best about my job:Variety. Every day is different and brings a new challenge.

First job out of school:Payroll clerk – lasted six months.

The biggest challenge my company is facing in the coming year:Generating more loan volume to offset shrinking interest margins.

If I had an unlimited budget this is how I would spend it:I would develop a more aggressive digital marketing effort designed to generate a stream of business leads.

Marketing campaign I wish I had done:The Old Spice Guy – such an unexpected approach to market a product that I thought was a thing of the past. My dream campaign would include a clever idea that would go viral big time.

Why I joined NEFMA:Networking then, networking now!

Number of years as NEFMA member: Yikes - 34 years.

What I like best about NEFMA:NEFMA is a great way to connect with other marketing people to share ideas.

When I'm not at work you can find me (fill in blank):Digging in my gardens.

My favorite book I have read in the past year:Just Kids by Patti Smith.

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NEFMA Member Spotlight: Bill Bannon

Posted By NEFMA, Monday, March 11, 2013
Updated: Tuesday, November 19, 2013

Name: Bill Bannon

Title: President

Financial Institution/Company: Bannon & Co.

What I like best about my job:Helping client’s decision-making by providing relevant, reliable marketplace information such as customer satisfaction surveys or awareness and perceptions studies.

First job out of school:Analyst for Mutual of New York

The biggest challenge my company is facing in the coming year:Balancing work and life beyond work.

If I had an unlimited budget this is how I would spend it:On a program like Matt Damon’swater.org or what Michael Bloomberg is doing about gun control.


Marketing campaign I wish I had done:Nike’s Just Do It

Why I joined NEFMA:It is where it is happening in financial institution marketing.

Number of years as NEFMA member: 25

What I like best about NEFMA:Interaction with other members

When I'm not at work you can find me (fill in blank):Reading books, bike riding, golfing, visiting grandchildren, traveling, and watching sports - particularly March Madness although I’m hopelessly out of my bracket pool already.

My favorite book I have read in the past year:Team of Rivals by Doris Kearns Goodwin that gave great perspective when seeing the movie Lincoln.

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