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2014 Spring Conference Wrap-up

Posted By NEFMA, Friday, June 13, 2014

Here’s what you missed …

… if you weren’t at the NEFMA Spring Conference at the Cliff House Resort in Ogunquit: engaging speakers, vital industry information, marketing advice, idea exchanges, networking opportunities, and a fantastic ocean view!

On Thursday, our attendees arrived with their thinking caps on for the always engaging and interesting, ‘Steal This Idea’ sharing session. Following dinner that evening, keynote speaker Kathryn Weare provided anecdotes from her family’s history and the Resort’s early days along with insights into how the business has evolved over time.


Attendees took away a wealth of information on Friday, beginning with how the consumer demands are shaping the omni channel experience, along with advice to keep marketing campaigns compliant in today’s regulatory environment. They also gathered tips about the best products, practices and services in the competitive small business marketplace. In our final session attendees learned about new initiatives from the United States Post Office and other reasons why they should discover, or re-discover, the value of direct mail.


Tags:  cliff house  conference  networking  ogunquit  spring 

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