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Bank & Credit Union Marketing Budgets

Posted By NEFMA, Monday, November 25, 2013

From The Financial Brand

What budgetary challenges do your institution face heading into 2014? The Financial Brand shares the findings from an early September budgeting survey of 80 financial institutions. The results reveal concerns about reaching growth goals, measuring ROI and the problems with how yearly budgets are set. Also included is a simple guideline to help determine the appropriate marketing investment based on an institution’s asset size.

Click here to find out more

Tags:  budgeting 

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