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Shout Out to NEFMA! The Mass. DECA State Conference Needs You!

Posted By Heather Jones, Monday, February 29, 2016

Shout Out to NEFMA! The Mass. DECA State Conference Needs You!


Friday, March 11, 2016

Boston Marriott Copley Place

110 Huntington Avenue

Boston, MA 02116

7:30 am to 4:00 pm


*Complimentary Valet Parking!                      Breakfast & Lunch Included!

*Must use valet parking to be reimbursed for parking fee by DECA

 Register at:

For more information about DECA visit:


Hello fellow NEFMA members,

Scott Larsen, Rockport High School DECA Advisor and Judge Coordinator for the Massachusetts DECA State Conference, is asking for our help. It takes 150 judges to judge over 2,000 accomplished high school students, as they compete to try to qualify for the National Conference in Nashville, Tennessee this spring. Judging is voluntary, but is a nice way for you or your company to show support for the education of our youth.

If you can spare a day away from the office, come join us as a DECA judge. This will be my third year judging DECA States and it is a lot of fun! Hope to see some familiar faces there and thank you in advance.  But please remember that this event requires you to be there at 7:30 AM (On time) and would require you to stay until at least 4 PM.


Jen Orlando, NEFMA member

Marketing Officer, Cape Ann Savings Bank 

“DECA is a national organization for all high school students enrolled in a marketing program. The group is the only student organization, which prepares its members to be America’s future leaders in the fields of marketing, management and entrepreneurship.” (, 2015)

Reference: website:

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Learning from successes - and failures - at the Fall Conference

Posted By Programming, Thursday, June 26, 2014
While summer is in full swing, our programming committee is hard at work putting the finishing touches on our Fall Conference.

Our theme will be learning from success – and failure. We’ve challenged our speakers to bring their theory into the real world that confronts NEFMA members every day. Each will be bringing real-life examples with case studies of what worked – and more importantly – what didn’t. We will learn from the experts and each other on how to hone our marketing techniques by looking results square in the eye. We guarantee you’ll come away from the conference with at least one idea that makes you a better marketer.

Our featured speaker will be Rich Brooks, noted authority on social media. He will speak in two sessions. One will provide principles for excellent social media work and the other will dig down deep into real world New England cases with social media successes and the very real challenges of making social media an effective, accountable medium. It should provide truly useful insight for all attendees.

Our featured dinner speaker will be Win Smith, former Chairman of Merrill Lynch international and author of the NY Times no-holds-barred bestseller “Catching Lightning in a Bottle.” He will share his insights on the mistakes and successes made by the banking industry in recent years as well as the marketing lessons that he has learned since purchasing the Sugarbush Resort ski area. It is sure to be an informative and entertaining evening.

In one of our panels we will consider the practical case for MCIF and CRM systems, looking not just at the technical benefits of the systems, but the practical challenges of getting your sales force to change behavior and incorporate segmentation based information into their sales routine. Again, count on real-world know-how and proven results.

With more surprises in store, this conference is one you don't want to miss. Stay tuned for more details and registration information.

When: October 23 - 24, 2014
Where: Water's Edge Resort and Spa
1525 Boston Post Road
Westbrook, CT 06498

 Attached Thumbnails:

Tags:  conference  Fall 14 

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Take 5: Five-Minute Tips to Better Leverage Your NEFMA Membership

Posted By Membership, Thursday, June 26, 2014
First in a series on how you can make the most of your NEFMA membership.

Setting up Your Profile

Congrats - you’re a NEFMA member! Now what? Whether you’re new to the association or not, take a few minutes to create your profile to better connect with other association members.

By doing so, there is now an opportunity for each member to create their own profile similar to a profile you might create on LinkedIn, but MUCH simpler. Completing your profile helps other members get to know you and how best to connect. This information is also published in the membership directory so you want to make sure it’s accurate!

Start with uploading your photo. If you do nothing else, do this! Adding a photo helps members to know you are active within the site. Otherwise, your profile can look abandoned. Much of the profile is contact info: email, phone, address both personal and business. Without a lot of effort you can make it easy for others to connect with you.

Round out your profile with your education and social/volunteer organizations. Allowing other members to learn a few facts about you will allow them to find common ground. You can also add some creativity to your profile with the “More Information” section.

Be assured that when you update your profile, only NEFMA members can see the information. There are some sections, which allow you to set as “private” such as if you have a personal mobile phone number you don’t necessarily want everyone to access. Some sections can easily be omitted or set to private such as marital status and birthday. 

Creating your profile is an important first step in getting the most out of your NEFMA membership. In future posts, we’ll be talking about other ways to maximize the resources our group has available to you. Stay tuned!

Tags:  membership 

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2014 Spring Conference Wrap-up

Posted By NEFMA, Friday, June 13, 2014

Here’s what you missed …

… if you weren’t at the NEFMA Spring Conference at the Cliff House Resort in Ogunquit: engaging speakers, vital industry information, marketing advice, idea exchanges, networking opportunities, and a fantastic ocean view!

On Thursday, our attendees arrived with their thinking caps on for the always engaging and interesting, ‘Steal This Idea’ sharing session. Following dinner that evening, keynote speaker Kathryn Weare provided anecdotes from her family’s history and the Resort’s early days along with insights into how the business has evolved over time.


Attendees took away a wealth of information on Friday, beginning with how the consumer demands are shaping the omni channel experience, along with advice to keep marketing campaigns compliant in today’s regulatory environment. They also gathered tips about the best products, practices and services in the competitive small business marketplace. In our final session attendees learned about new initiatives from the United States Post Office and other reasons why they should discover, or re-discover, the value of direct mail.


Tags:  cliff house  conference  networking  ogunquit  spring 

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An inside look into our new look

Posted By NEFMA, Wednesday, May 7, 2014
Updated: Tuesday, May 6, 2014

We were excited to introduce the new NEFMA logo at our recent Spring Conference at The Cliff House in Ogunquit, Maine.


In developing the new logo, we felt it was important to preserve certain aspects of the NEFMA brand.


The new identity pays subtle homage to our roots and builds on our existing brand equity by incorporating colors from the previous logo with elements that symbolize our New England heritage – a lighthouse, mountains and ocean waves.


Pictorial parallels

NEFMA President Bill DeWitt, partner at HCC Marketing, notes that the new logo also serves as a physical representation of both our organization and the fundamentals of marketing.


The two gray-toned pieces of the outer frame represent both sides of our membership – financial and service members – and are depicted as one organization through a standalone icon.


The logo’s three mountains signify the 3 C’s of business planning: customers, company, and competitors. The four waves symbolize the four P’s of marketing: product, price, promotion and place.



The design details

The design features the combination and balancing of straight-edged and curved forms and lines. It compromises simple graphic shapes that work together: circles, triangles, rectangles, and sine waves.


The boundary of the lighter and darker grays in the frame form a line that is 49° from vertical, which lines up with the right side of the middle mountain. And the summit of the middle mountain is also the center of the design.


All of the shapes are solids except for the blend that forms the light beam, which sets it apart.


While the seas undulate and the mountains are dark and saw-toothed, the lighthouse remains a friendly beacon. Its importance is enhanced even further by its forward position outside of the frame, which brings it closer to the viewer.


Our thanks to the outgoing NEFMA Marketing Chairperson Julie Rotar, creative director at McDougall and Duval Advertising and Vice Chairperson Tom Montilli, vice president of marketing at Harvard University Employees Credit Union, and to the graphic design team at Sundin Associates for the many months of work and planning that went into this project.


We are proud of the result.

Tags:  new logo 

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