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The Key to Figuring Out Your Marketing Channels

Posted By Administration, Wednesday, October 17, 2018

The oldest dilemma in marketing is “Which of my channels is working?” Yet with the rise of technology that question has only become more difficult to answer. Why? 

While the technology for tracking results has increased, the sheer number of promotional options has exploded, and so has the quantity of data a marketer must sort through to find the answer. What’s a marketer to do?

For answers, the New England Financial Marketing Association turned to media expert Marilois Snowman of Boston’s Mediastruction, and JoEllen Zmolek-Nyquist from Veridian Credit Union in Waterloo, Iowa, an experienced practitioner in media cost attribution.

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How to Build a Great Brand

Posted By Administration, Wednesday, October 17, 2018

As financial marketers we spend a lot of time thinking about brands. We fret about the cohesiveness of our corporate brand, our social media voice and our crisis management position. Yet there is one brand we sometimes overlook, a brand that needs to be nurtured and developed by every banking professional — our personal brand.

A lot of statistics get thrown around about how today’s younger workers will experience more job shifts in their lifetime than their predecessors. While there is debate about that number, what is certain is that reinvention is a way of life, whether through internal corporate changes or changing firms. To prosper in such an environment demands a clear understanding of what you stand for and the message you are trying to deliver. In other words, your brand.

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NEFMA's Fall Conference Coming Soon

Posted By Administration, Wednesday, October 3, 2018
One of the best decisions you'll make in October is to attend NEFMA's Fall Conference, "What's keeping financial institution marketers up at night....and what to do about it." The conference is all about networking, learning, and fun.
 
The Fall Conference is happening in Portsmouth, NH on October 22-23.  While attending, be sure to check out everything Portsmouth has to offer just within steps of the venue at the Sheraton Hotel.
 
Registration is open!  We hope you'll join us!

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Award Show Photos are Here!

Posted By Susan Wagner, Monday, June 11, 2018
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Spring Conference Presentations are Available

Posted By Susan Wagner, Monday, June 11, 2018
Presentations from NEFMA's 2018 Spring Conference are now available.
 
Click here to view presentations from the conference.

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