Print Page   |   Contact Us   |   Sign In   |   Join
NEFMA Blog
Blog Home All Blogs
Welcome to the NEFMA Blog! Here you can access a wealth of insightful articles about what's going on in our industry as well as stay up-to-date with all things NEFMA. You can also join in the conversation by commenting on posts.

 

Search all posts for:   

 

Top tags: spotlight  conference  social media  NEFMA News  facebook  media  media buying  mobile banking  new logo  relationship  segmentation  target marketing  adwords  budgeting  cliff house  commercial banking  commercial services  community involvement  compliance  consumer behavior  content  contests  direct mail  fall  Fall 14  fees  foursquare  market reseacrh  market research  mcif 

2019 Fall Conference Presentations

Posted By Administration, Friday, November 1, 2019
View the 2019 Fall conference presentations here.

This post has not been tagged.

Share |
Permalink
 

2019 Spring Conference Presentations

Posted By Administration, Thursday, May 16, 2019
View the 2019 Spring Conference presentations here.

This post has not been tagged.

Share |
PermalinkComments (0)
 

Branded - with Karen Marryat

Posted By Administration, Friday, March 1, 2019

Rockland Trust Company acquired Blue Hills Bank at the end of 2018. Before that, Karen Marryat, Senior Vice President and Chief Marketing Officer at Blue Hills Bank, worked on one of the most comprehensive and successful bank rebranding campaigns in recent New England history. Banking New England caught up with her and made her brag about it. 

Read the article here.

This post has not been tagged.

Share |
PermalinkComments (0)
 

Branded - with Shelley Regin

Posted By Administration, Wednesday, October 17, 2018

Shelley Regin, Vice President of Marketing at Country Bank, sat down with Banking New England recently to chat about the bank’s new marketing campaign and how has it changed the way Country Bank does business.

Click here to read the full article!

This post has not been tagged.

Share |
PermalinkComments (0)
 

Don’t Let Your Website Keep You Up At Night

Posted By Administration, Wednesday, October 17, 2018

There was a time not so long ago when a bank closed for the day. As every bank marketer knows, maintaining a bank website is now a 24-hour proposition. When customers bank at every hour of the day and feel empowered to express themselves as easily at 2 a.m. as 2 p.m., the doors never close.

What’s more, while we as community bankers tend to identify ourselves by our people, it is a non-person, our website, which has become the defining element of our bank personality. The prospect seeking a “flavor” of our bank is not stopping by the nearest branch. Before they get in that car they are on the phone exploring your perceived sophistication, ease of use, products and personality. So how do we ensure website success?

Click here to read the full article!

This post has not been tagged.

Share |
PermalinkComments (0)
 
Page 1 of 14
1  |  2  |  3  |  4  |  5  |  6  >   >>   >|