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NEFMA Member Spotlight: Shelley Regin

Posted By NEFMA, Tuesday, February 12, 2013
Updated: Tuesday, November 19, 2013

Name:Shelley Regin

Title:1st VP, Director of Marketing and PR

Financial Institution/Company:Country Bank

What I like best about my job:Being able to streamline processes, improve brand recognition AND implementing all the ideas that I have wanted to for the last 10 years and was never in the position to do so! I am so very grateful that I am now! I am where I was meant to be in my career!

First job out of school:Adminstrative Assistant at a Marketing Firm - Monarch Resources. It is no coincidence that I circled back to marketing after all these years.

The biggest challenge my company is facing in the coming year:Watching the bottom line just like everyone else. Being a new person in the position I look at things in a new light. I look at the bottom line and wonder, how does this really benefit the Bank? If it does, I will proceed or I will discontinue the process and look for other avenues that would be more beneficial to the Bank and the bottom line.

If I had an unlimited budget this is how I would spend it:Hiring a great spokesperson that would attract lots of attention.....how about Channing Tatum or Carrie Underwood & Eric Church! Or even better, how about "the most interesting man in the world" the Dos Equis man! "I don't always Bank, but when I do I prefer Country Bank."

Marketing campaign I wish I had done:Capital One's - "No" Baby!

Why I joined NEFMA:I joined NEFMA to meet others in my field. Being new to the position, it is very important to network and get to know how others in this industry are successful and how they do it. I love to hear what other banks are doing and if it is something I could implement at Country Bank. At my first conference I was able to shed some light on some processes for others that we are successful with here at Country Bank.

Number of years as NEFMA member: I am a newbie....just 4 months in, be easy on me! I have one conference down back in & October which was fabulous and I look forward to attending the next one in May. Please introduce yourself as I would love to get to know each and every NEFMA member.

What I like best about NEFMA:Meeting others in the field and looking for ways to streamline, improve and create fun and exciting marketing initatives for the bank.

When I'm not at work you can find me (fill in blank):Can you say work-a-holic? Besides work, I can be found taking educational classes, camping, boating, golfing, running my 13 year old daughter to several weekly dance classes and reading a good book when time allows, which is not often!

My favorite book I have read in the past year:I just finished a biography by someone who searched her own name "Shelley Giard" on Facebook and found me, Shelley Giard Regin. Come to find out she was born and raised in the same town as me and we are not related and do not know each other. Her book "I Need The Happy Ending" by Shelley Giard is inspirational and motivating to never give up even when you are dealt a difficult hand. Shelley lost her sister in a drunk driving accident when her sister was only 16 and Shelley 7. This event changed her life and that of her family forever. She chronicles her life and challenges she has had to face and that she has overcome. She is an inspiration to me and motivates people via her blog daily with her sense of humor and passion for life. We agree that everything happens for a reason and our connection is incredible! We hope to meet when she goes on book tour next month.

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