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Conference Presentations
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2017 Spring Conference Presentations and Handouts (click on session name to download presentation)

Don’t Be A Me-Too Business Banker, Stu Richards, CEO, Bredin, Inc.

Content Rules, Ann Handley, Chief Content Officer, MarketingProfs

How Bear State Bank Built a Powerful Brand from the Inside Out,Shelly Loftin, Chief Marketing Officer & Retail Director, Bear State Financial

How To Build A Powerful Online Small Business Resource Center, Stu Richards, Stu Richards, CEO, Bredin, Inc.

Diversification versus Unification: How to bring focus, results and happiness to your bank’s marketing department, Joe Bartolotta, Consultant

Content Marketing  Writing Breakout, Ann Handley, Chief Content Officer, MarketingProfs 

2016 Fall Conference Presentations and Handouts (click on session name to download presentation)

How Social Media Started A Movement, Jill Castilla: CEO Citizens Bank of Edmond (OK), American Banker’s Community Banker of the Year

Meet the ROI Challenge Head On, Mary Beth Sullivan, Managing Partner, Capital Performance Group, Washington, DC

Eat or be Eaten. How You Can Be Ready to Lead Communications in the Next Merger Wave, Dena Hall, Regional President and EVP, Chief Marketing Officer, United Bank, Glastonbury, CT and Elizabeth Mach, First Vice President, Berkshire Bank

Eat or Be Eaten Handouts

The View From Europe / Where Fin Tech Innovation Will Drive The Customer Experience, Koen Vanderhoydonk, Business Accelerator & Client Experience Innovator, EuroClear, Brussels, Belgium

Creating a Data-Driven Marketing Organization, Mary Beth Sullivan, Managing Partner, Capital Performance Group, Washington, DC

Disruptive Mentality in Banking, Koen Vanderhoydonk, Business Accelerator & Client Experience Innovator, EuroClear, Brussels, Belgium

Handouts

  1. Manifesto
  2. HBR Article

2016 Spring Conference Presentations

The Keys to an Outstanding Strategic Plan and Working Session: Building Your Strategic and Marketing Plans, Rich Jones, Strategist and Leadership Coach
Handouts
Digital Media Strategy, Amber Farley, Executive Vice President, FMS Social
How to Select the Perfect Branch Site, Todd Woodard, President, SiteTech Systems
Nuts and Bolts on Building a Great Digital Strategy, Amber Farley, Executive Vice President, FMS Social
Why Financial Education Should Be Part of Your Strategic Plan, Steve Rice, Executive Vice President of Financial Education, EverFi
Combining Virtual and Face to Face Sales for Maximum Results, Kevin DeNorscia, CEO, Green Door Consulting Group

2015 Fall Conference Presentations

2015 Spring Conference Presentations

2015 Winter Conference Presentations & White Papers:

2014 Fall Conference Presentations:

2014 Spring Conference Presentations:

2014 Winter Conference Presentations: