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2018 Award Categories
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Award Categories

Show off your creative side with an entry in the following categories.  Please include details on strategic vision, execution and notable results.  Include specifics as to your campaign and why your entry deserves recognition for being the most creative in its category.

Category

Description

Print

Newspaper, Magazine, Trade Publication, In-Branch Collateral – tell us about your print.

Radio

Celebrity endorsements, singing CEOs, what creative sounds have your customers buzzing?

Television Advertising

Informative, humorous, shocking, nostalgic – how have you used Television ads to tell a story, sell a product or generate awareness?

Outdoor Advertising

Billboard, Transit, Door Knockers, where are you in the great outdoors?

Website

Has your virtual front door changed? Tell us about your rebranded website.

Digital Marketing Campaign

Google Ads, SEO, Pay Per Click – how are your digital efforts generating traffic, sales and success?

Community Service Campaign

Community Banks have a long history of supporting their communities. What has your FI done gain awareness of your service efforts?

Customer Communication

Whether direct mail, conversion materials, newsletter, informational brochure, or welcome kit how did your creative customer communication improve relationships with your customers?

Event

Employee Recognition, New Branch Celebration, Community Inititative, Customer Seminar - how have you used an event and what were your results?

Pitched and Ditched

All great ideas don’t make it to production – tell us the best ideas that ended on the cutting room floor.

While these concepts never made it to the execution phase, we want to see the creative thought process behind these pitched ideas.

 

Social Media Campaign

Did your campaign go viral?

Has your Facebook following increased?

What’s your social story and how has it increased your FI’s awareness and impact?

Video

Videos are a great way to tell a story, inform the public, and share your good works. Tell us your video story.

Integrated Marketing Campaign – Product

 

Some campaigns can't fit into just one category. Consider this category the place to show our judges a campaign that stretched across multiple creative assets for a full customer experience regarding a specific product.

 

Be specific as to the channels used, strategy and results.

Integrated Marketing Campaign – Brand

Some campaigns can't fit into just one category. Consider this category the place to show our judges a campaign that stretched across multiple creative assets for a full customer experience regarding brand, conversion, or other event.

 

Be specific as to the channels used, strategy and results.

Good Neighbor/Community Hero

Who is the good stewart of your Financial Institution? We salute all the community bankers and credit union teams who support their local communities and non-profits. Tell us the story of your Good Neighbor!

Rising Star

Whether a bank, credit union, agency or financial related organization – we want to hear about the talented team members who you consider a Rising Star!