|Member Benefit Spotlight: Creating Connections
We all look forward to the NEFMA conferences, not only to learn more about the latest trends, but also for the opportunity to network with fellow financial marketers and industry experts. But you don’t have to wait until the next conference to connect with your friends and colleagues!
Did you know NEFMA members have the ability to connect online through our website? Synch up with your NEFMA network and “meet” some new friends before we all get together again in the fall.
Sign-in to get started and then click on “Connections” under your profile menu.
Learn from Success & Failures at Our Fall Conference
Thursday, October 23 - Friday, October 24
Water’s Edge Resort • Westbrook, CT
Discover “what works, what doesn’t, and why” as we hear real-life experiences shared by experts and peers.
Win Smith, former Chairman of Merrill Lynch international will impart banking and marketing lessons learned throughout his career during Thursday night’s dinner. Social media expert Rich Brooks will lead two sessions to teach attendees how to use social media to increase web traffic and conversions without sacrificing efficiency.
PLUS, you’ll also learn how to:
• Generate more leads, higher profits and a competitive advantage.
• Utilize new technologies to reduce operating and real estate costs while enhancing the customer experience.
You do not want to miss out! Click here to register today.
Save the Date
NEFMA’s Official Marketing Awards
On January 29, 2015 the New England Financial Marketing Association and The Warren Group will host NEFMA’s Best in Marketing Awards. The dinner and award ceremony will take place at the Crowne Plaza, Natick and will be a part of the NEFMA Winter Conference from January 29 - 30. Find out more by clicking here.
5 LinkedIn Myths
From the Financial Brand
You might be surprised by the results of a recent LinkedIn survey of community banks and credit unions. While LinkedIn has undoubtedly changed the sales landscape, many executives and compliance offices still have misconceptions of the channel and underestimate its lead generation potential. Click here to learn more about the 5 biggest myths and the truth behind each.
What’s your institution’s policy on utilizing social media as a sales tool? Join in on the conversation on our on LinkedIn group.