NEFMA New England Financial Marketing Association - Connect / Learn / Share
Consumer behavior is changing. Are you? NEFMA 2015 Best in Marketing Awards & Winter Conference Thursday, January 29 • Friday, January 30 • The Verve Crown Plaza • Natick, MA
Join us for dinner on Thursday night, as we honor the works of
our peers and colleagues in our Best in Marketing Awards.
Friday’s Conference will be dedicated to the topic of consumer behavior - examining what motivates customers to buy, how individuals respond to advertisements as well as the influence of a more empowered consumer.

Featured Sessions
• The New Segmentation
• Customers Are Revolting, Are You Ready?
• Advertising Attention
• Keep the Giants from Eating Your Lunch

View Full Agenda

Here’s what you’ll learn
• Get your ads noticed and earn a higher ROI
• Engage today’s empowered customer
• Earn a better return on your media dollars
• Beat out big brand competitors

FThales Teixeiraeatured Speaker
Thales Teixeira is an Assistant Professor in the marketing unit at Harvard Business School where he teaches digital marketing strategies to MBAs, PhDs and executives. His recent work spans the domains of Super Bowl adverting, viral ads, online video ads, TV commercials and cross-media synergies. His research has been published in Harvard Business Review, Forbes, NY Times, and he has presented his research at Facebook, Warner Brothers, Coca-Cola, Paramount and Disney.

Register Today

New England Financial Marketing Association | 6 Boston Rd. Suite 202, Chelmsford, MA 01824
Ph: 978-250-9847 | Fx: 978-250-1117 |
office@nefma.org