|NEFMA's 2016 Fall Conference
Every session is designed and planned so that you walk away with actionable insights, tools, and techniques that you can use right away to make better connections with your customers, communities and take your marketing and communications efforts to the next level.
Jill Castilla, President & CEO, Citizens Bank of Edmond, Edmond, OK
President and CEO Jill Castilla led a 180-degree turnaround at Citizens Bank of Edmond through her approach to FinTech and social media. She changed the story of the Bank from one of near collapse and failure to one of great success and innovation. Jill has told the story of the turnaround at conferences nationwide and to 5,000+ people in various industries.
How Social Media Started A Movement
Social media is not a fad and the banking industry has caught on to that fact. What’s next? Find out how social bank culture has transformed a $250-million asset community bank in Edmond, OK. Not only is social media deeply integrated into Citizens Bank of Edmond, it’s a key component that reaches into every part of the bank. Whether it’s cash mobbing a small business or running a popular downtown event Heard on Hurd, using social media is second nature and a key conductor in communicating the message to an audience. Learn more about how the physical and digital feed seamlessly into each other in an integrated marketing approach.
To make your reservation:
Please be sure to mention you are with NEFMA to receive a discounted rate of $175/night. Discounted rate available through Sept. 20, 2016.
Parking: Self-park is $19/night valet is $23/night.
New England Financial Marketing Association | 6 Boston Rd. Suite 202, Chelmsford, MA 01824 | Ph: 978-250-9847 | Fx: 978-250-1117 | firstname.lastname@example.org
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