Join us for the 2013 NEFMA Fall Conference at the lovely Wequassett Inn!
Nestled on the elbow of Cape Cod, this meticulously landscaped hideaway features lavish guest rooms and suites, four acclaimed restaurants, two magnificent pools, two extraordinary beaches, boating and water sports, tennis courts and eighteen holes of exclusive championship golf.
Exhibitor and Sponsorship Opportunities are available --
Reserve yours today!
Accommodations Enjoy all of the amazing amenities the Wequassett has to offer at our low group rate of $218/night when you reserve your room by October 2! To reserve your room, call the Inn at (508) 432-5400 -- be sure to let them know you are with the New England Financial Marketing Association!
Don't miss an engaging lineup of sessions and our very special dinner guest, former US Senator Scott Brown!
(View Speaker bios)
Thursday, October 24
- 4:00 pm – Current Fee-Based Services limiting your profitability potential?
Presented by Jill Fox, Regional Director, and Dick Miller, Executive Vice President, from John Floyd & Associates.
- 7:00 pm - Dinner
Join us for dinner with special guest former US Senator Scott Brown.
Friday, October 25
- 9:00 – 9:50 am – A Sense of Place
Presented by: John Fulone, Senior Vice President and Chief Planning and Operations Officer with The Cooperative Bank of Cape Cod, Karen Marryat, Senior Vice President and Chief Marketing Officer at Blue Hills Bank in Norwood, and Vickie Routhier, Senior Vice President and Director of Marketing & Public Relations at the Bank of New Hampshire in Laconia.
Some financial institutions have a strong foothold in their geography, even though they are competing against super regional and national banks. In fact, they leverage their geography in much of what they do (including their names). What makes them unique? What does it take to keep the community connections intact? How can your financial institution build a similar model?
- 10:10 – 11:00 am – Using the Media More Effectively
With very limited dollars to best market your institution in the media, a panel of agency media buyers will discuss some unique and effective ways to deploy limited media budgets. Presented by Debbie Auger of Sean Tracey Associates, Marilois Snowman from Mediastruction, Tara Hershberger of Pannos-Winzeler.
- 11:15 am – 12:05 pm – Sharing Your Opinion
Using the Opinion pages for important messages without spending precious ad dollars. Presented by Maura Casey, a veteran op-ed editor and a former editorial writer for The New York Times, will explain what every opinion piece needs to get the attention it deserves from opinion editors.
- 1:10 – 2:00 pm - Solving the Brand Puzzle
Presented by Robert Michaud, CMO, Mid Hudson Valley Federal Credit Union and author of the book "Solving the Brand Puzzle". Understand why a brand is a lot more than a logo and a tag line. For a brand to be complete it must be integrated into a company’s strategic vision, be part of management’ s business plans, embody a staff culture that communicates it to customers, and provide a sensory experience that caters to all five senses.
"The Institute of Certified Bankers (ICB) is
dedicated to promoting the highest standards of performance and ethics within
the financial services industry. Considerations for Your Planning - Brand,
Media, Fees, PR has been approved for 5.25 CFMP credits. This statement should
not be viewed as an endorsement of this program or its sponsor."