Title:Senior Vice President, Director of Marketing
Financial Institution/Company:Middlesex Savings Bank
What I like best about my job:As a community bank marketing
director I enjoy being able to work in a wide variety of marketing disciplines
in any given week, ranging from media, to creative development, to community
activities, to research. The sheer variety keeps me engaged and growing as a
marketer even after years on the job.
First job out of school:Teller at the Boston Five Cents Savings
The biggest challenge my company is facing in the coming year:Our
biggest challenge is really an opportunity, the chance to take advantage of the
upset in the market caused by big bank fee and service issues. Capitalizing on
that will require a fresh look at a variety of areas including our checking
lineup. That is a big job in itself.
If I had an unlimited budget this is how I would spend it:I would
increase my range of media, do some additional research and increase the scale
and scope of my community outreach.
Marketing campaign I wish I had done:The Allstate Mayhem campaign.
It is a great way of bringing an intangible financial product to life by
personifying an aspect of risk ("mayhem") I also liked Dean Winters
as Ryan O'Reily in Oz and he does a great job as Mayhem.
Why I joined NEFMA:I enjoyed the conferences and I wanted to
contribute to the effort by volunteering.
Number of years as NEFMA member:4-5
What I like best about NEFMA:The chance to work with peers in
building something of value. I have particularly enjoyed my work for the past
year of so on the Programming Committee and being a part of developing the
lineup for the conferences. It is a great group and I think we have been able
to put some really strong programs working together as a team.
When I'm not at work you can find me:You will often find me hiking
in the Blue Hills or up north. When I am not on the trail you will often find
me in Cambridge or New York. I am a big fan of both cities and the mountains.
You are also likely to find me with a good book or playing the piano, which I
took up a few years ago.
My favorite book I have read in the past year:Fires of Faith:
Catholic England Under Mary Tudorby Eamon Duffy. I enjoy history, especially
books about the late-medieval to early modern period. This offers an
interesting new perspective on the religious struggles after Henry VIII.