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NEFMA Member Spotlight: Jim Briand

Posted By NEFMA, Wednesday, April 11, 2012
Updated: Wednesday, November 20, 2013

Name:Jim Briand

Title:Senior Vice President, Director of Marketing

Financial Institution/Company:Middlesex Savings Bank

What I like best about my job:As a community bank marketing director I enjoy being able to work in a wide variety of marketing disciplines in any given week, ranging from media, to creative development, to community activities, to research. The sheer variety keeps me engaged and growing as a marketer even after years on the job.

First job out of school:Teller at the Boston Five Cents Savings Bank

The biggest challenge my company is facing in the coming year:Our biggest challenge is really an opportunity, the chance to take advantage of the upset in the market caused by big bank fee and service issues. Capitalizing on that will require a fresh look at a variety of areas including our checking lineup. That is a big job in itself.

If I had an unlimited budget this is how I would spend it:I would increase my range of media, do some additional research and increase the scale and scope of my community outreach.

Marketing campaign I wish I had done:The Allstate Mayhem campaign. It is a great way of bringing an intangible financial product to life by personifying an aspect of risk ("mayhem") I also liked Dean Winters as Ryan O'Reily in Oz and he does a great job as Mayhem.

Why I joined NEFMA:
I enjoyed the conferences and I wanted to contribute to the effort by volunteering.

Number of years as NEFMA member:4-5

What I like best about NEFMA:The chance to work with peers in building something of value. I have particularly enjoyed my work for the past year of so on the Programming Committee and being a part of developing the lineup for the conferences. It is a great group and I think we have been able to put some really strong programs working together as a team.

When I'm not at work you can find me:You will often find me hiking in the Blue Hills or up north. When I am not on the trail you will often find me in Cambridge or New York. I am a big fan of both cities and the mountains. You are also likely to find me with a good book or playing the piano, which I took up a few years ago.

My favorite book I have read in the past year:Fires of Faith: Catholic England Under Mary Tudorby Eamon Duffy. I enjoy history, especially books about the late-medieval to early modern period. This offers an interesting new perspective on the religious struggles after Henry VIII.

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